YUBIKIRI STORY

In Japan just after the Fukushima accident, we were engaged in constant dialogue about alternative sources of energy. But four years later, the frequency of such conversations has decreased dramatically.

The rate of energy self-sufficiency in Japan is just 6%. We depend on imported oil, natural gas, coal, and other fossil fuels. Both our purchase rate of fossil fuels and our carbon emissions are constantly growing. Concerns about the increased dependence on overseas energy just encourages the Japanese government to continue running the nuclear power plants, even though more than 70% of Japanese are against it.

In this atmosphere, people sometimes lapse into cynical or lazy thinking, which makes it difficult to tackle the topic meaningfully.
“There’s no way... How can we shut down the plants? It’s not my problem any more”
“I can’t talk about nuclear energy because I don’t have enough information on how it works.”
How can we have real conversations about energy again?

I’m proposing a design solution called “YUBIKIRI.”
YUBIKIRI (which means pinky promise in Japanese) is a photo contribution site aiming to generate conversation about shifting toward sustainable energy.

THE MEANING OF YUBIKIRI

YUBIKIRI is a pinky promise that signifies an agreement that cannot be broken, even with the crossing of fingers or other such trickery.

WHO

YUBIKIRI is edited by Yuka Uogishi who have been studying at Design for Social Innovation in School of Visual Arts.

MFA Design for Social Innovation

Portfolio

Mail: info@yubikiri.me

THANK YOU FOR YOUR INSPIRATION

Contents adviser: Akiko Umehara (Tama Plaza Bunbun Electric Power Company)

Technical adviser: Dai Takagi (Intercast)

Writing: Shuji Sugihara (art book WHO)

Interpreter: Miki O'Halloran

Finger art adviser: Shuji Sano